We know

Tribute to The Tamriel Chronicle, Issue #10 and connected topics from here. Part 1.

About builds and weapons and armor. As i see in many games not all builds and characters set-up's are  playable. Yes, developers made them, but they are not viable. Like healer who try to tank or warrior with off-heal. The build will mean something only in solo fights; in party fighting friends will help you not to disgrace. As far as I see, in ESO developers cut out a lot of things that can interfere the balance. Only 4 class, limited amount of weapons and armor pieces, only 6 action bar buttons. Also they force players to choose from a lot of possible builds (that is good coz make some difference between characters of same class; but not excellent). As you know, build in MMO divide on a lot of types such as: PvE or PvP (main division), Solo or AoE damage, Solo or AoE heal, support heal, support tank and so and so. With only 2 possible set-up's we will be able to pick up 2 deep build cause making hybrid one with only 6 action button not the right move. We'll see. Since the Morrowind time I hoped that in online version of the game we will be able to construct character like we make it before, from the set of 20+ abilities and schools of magic. That may lead to really interesting combats in PvP and a lot of strategies and more realistic gameplay. But to my disappointment we will end with typical MMO type of action when if you meet mage you always know that he/she is paper boy and you must survive his first fire comet, than start close combat and kill him.

Now some nice quotes from link in top of post.

I’ve said it before and I’ll say it again, character customization is one of the most important aspects of an RPG.

 You need to be a total idiot if you even pay a little attention to how looks your character. Probably you are the one who try to persuade orc not to attack you because you are elf with boobs. Character customization only for roleplay pussies.

Players can enter houses and businesses and pick up all the little things like plates and cups, even loot the family’s wardrobe looking for that old sword passed down by Grandpa.

So it is the thing which I hate mostly in TES. Tell me please, what will you do if someone break into your house? I'm sure you will attack him if you have sword or axe (as far as I saw all NPC in TES have weapons). So it is normal to make NPC attack you if you enter their house and try to walk here and there or hide behind closed bedroom doors.

If Elder Scrolls is known for one thing, it’s be the ability to tell stories in detail. 

I was through a lot of games and to be honest all games have lore of some kind. But amount of players that enjoyed lore part is so small that when you ask in raid consisted of more than 30 players "Who know why this boss lives in castle and put in chains?", only things i heard "GTFO and let's kill him" From my experience only about 5-10% of ppl even try to read quests. Since game will be world-wide and the amount of language usually 2-3: English, German, may be French or Italian, a lot of players found it hard to read stories so they just skip it. It consumes a lot of time, you know, to read all of this lore when you don't get any profit from it. The reasonable question is: if only 10% of people read the lore (and enjoy it, keep it in mind, "engrave" themselves in the matter of the game), why pay so many attention to it? What you can offer to the rest of players?

As you can tell by my impressions here, Elder Scrolls Online’s storytelling has left an impact on me. I was more impressed with the tale told in this brief quest chain than I ever was in my hundreds of hours exploring World of Warcraft’s barebones stories

You guys just have prejudice about WoW and ESO. The quests in WoW and it's storyline have great history too but i bet that you just was young to understand that and probably still young to judge fairly now.

Also Rus McLaughlin of VentureBeat told a lot of quite right things especially about side quests. In TES series side quests do nothing just some crap item, crap armor and weapons. Only profit was from guilds quests lines, such a thief guild which gives you Nightingale armor. So same was in other MMO, where side quests needed only for crap "green" drops, small amount of money and so. Only main chain matter, only valuable end-game rewards make difference, only things, that makes you stronger than your enemies are important. Side quests, that didn't provide it are condemned to skip as a time-wasters!

As a bonus, it's how combat in Skyrim works and probably why people want to play nightblades. It's my gameplay, after I mastered bows and stealth to max (oneshots being hidden on clear space). Hope nothing of this will be in ESO.